STARTING A BUSINESS IN INDIA
From a business point of view. India has the people, a strong upper middle class with good disposable income and an ideal location. It is no surprise that
international companies are lining up to set up shop in India.
With a population of over a billion people, India is home to almost one-sixth of the world's population. From a marketing point of view, where could one find a
better location for business?
Starting a new business in India
From a business point of view. India has the people, a strong upper middle class with good disposable income and an ideal location. It is
no surprise that international companies are lining up to set up shop in India.
With a population of over a billion people, India is home to almost one-sixth of the world's population. From a marketing point of view,
where could one find a better location for business?
How to start a new business – New business opportunities
Opportunities materialize out of ideas that one comes across during the normal course of our daily lives. For a new business the first step
would be, to come up with an idea, for a product or a service that can make things easier, and improve quality of life of people.
A product or service that people would be willing to pay for.
If you have the will and commitment to succeed, financing nowadays can be arranged to bring
your ideas to life. In the words of Earl Nightingale, “Everything begins with an idea”.
Points to think about
One can come up with thousands of products to manufacture. However is it cost effective? Or
in other words is it feasible to follow through on your idea.
Checklist to consider for project selection
√ Is the project viable, considering your know how and interests?
√ Who would be your clientèle
√ Check with experts and conduct a market research to confirm viability of project
√ Don’t forget to check out similar products and your competition
√ Research and confirm financing resources.
√ Project profile preparation for final assessment.
Those interested in starting a manufacturing unit/factory in India and looking for products to manufacture should check out the excellent
publications that the small scale industries department publishes.
One publication that is very helpful for those seeking ideas for a
manufacturing business in India are project profile books.
PROJECT PROFILES FOR SETTING UP MANUFACTURING
UNIT IN INDIA
Project profiles for various sectors are available from the small scale industry
offices and can also be purchased from book stores.
While these books provide excellent information and guidelines for setting up
a manufacturing unit in India. The costing shown is outdated and when
reading the book, should be adjusted to reflect the current rates.
For entrepreneurs these books provide information such as:
1.
How a product is manufactured.
2.
The raw materials required and where to buy it.
3.
The machinery required along with a list of suppliers in India of such
machinery
4.
Work force required for project
5.
Calculation of break even point etc.
Project profile books are available in the following categories and list complete
manufacturing plans and cost
estimates.
These books include profiles
prepared for small scale
industries and show detailed
information for some products
which can be manufactured in
India. Each book has profiles for about 25 different products. There are nine
categories of these books.
The information provided for each product in these profile books also
includes:
An introduction to a product that can be manufactured. It identifies the
potential users of the product.
The different types of the product that may be available in the market. A summary of Market
Potential showing the demand for the product and present state of manufacturing being done
for the product in India.
The potential market segment that would be expected to use the product and possible customers who could be target for sales of the
product.
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